John Walsh

Result's

• Online PR IIA
  Complete....100%
  • Media and PR evolution
  • Strategy
  • Platform
  • Snapshot
  • Listening
  • Pointers
  • Campaigns
  • Productivity
  • Blogger relations
  • Influencer Marketing
  • CrisisManagement

• Google Adwords PPC
  Complete....100%
  • Introduction to PPC2
  • Why do PPC?
  • Keyword Research
  • How to Set up a Google AdWords Campaign
  • Achieving High Clickthrough Rates
  • Writing Effective Ad Copy
  • Reporting8.Tools
  • Best Practices
  • Other forms of PPC

• Online Advertising & Affiliate Marketing
  Complete....100%
  • What display advertising is
  • Ad Formats
  • Publishers
  • Pricing
  • Planning a display campaign
  • Tracking and reporting

• Mobile Web
  Complete....100%
  • Marketing
  • Sales
  • Customer Service
  • Where your Customers are
  • Where your Targets are

• Web Analytics
  Complete....100%
  • How Is my Website Performing ?
  • How Is my Website Converting ?
  • Is my Online Marketing Strategy Working ?
  • Is my website working for my Customers ?
  • Who are my Customers ?
  • Where do they come from ?

• SEO
  Complete....100%
  • Why does search matter now more than ever ?
  • What does search mean ?
  • How does search work ?
  • SEO
  • PPC
  • What you need to consider
  • What next in search ?
  • PPC
  • Mobile PPC

• Writing for the Web
  Complete....100%
  • Style and intros
  • The specifics
  • Writing home
  • Blogging
  • Twitter
  • Libel
  • Cross out the unnecessary words

• Online Video
  Complete....100%
  • Introduction to web video for business
  • The Production Process
  • Online Video Marketing
  • Getting a Video

• Social Media 1
  Complete....100%
  • Facebook as a Business Tool
  • Create an engaging Page
  • Leverage Facebooks viral nature
  • Leverage Facebooks the News Feed
  • Draw on existing network
  • Make your Page publicly searchable
  • Use Facebook Ads for an extra push

• Legal
  Complete....100%
  • Setting up your company
  • Register business names/domain names
  • Website development contract
  • Ownership of IPR
  • Maintenance HostingServices
  • Maintenance Cloud Computing
  • Marketing and Advertising Online
  • Branding and Intellectual Property

• Email Marketing Lead Generation
  Complete....100%

• Strategy
  Complete....100%
  • Web Marketing Plan -Tools
  • How to create a Web Marketing Plan

• Social Media II
  Complete....100%